Influence: The Psychology of Persuasion (Collins Business Essentials)
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Tags:
Business & Investing / Marketing & Sales / Consumer Behavior / Health, Mind & Body / Psychology & Counseling / Applied Psychology
- Author: Robert B. Cialdini
- Edition: Rev. Ed., 1st Collin
- Release: 2007-01-01
- Format: Paperback (336 pages)
- ISBN 10: 006124189X
- ISBN 13: 9780061241895
- List Price: $17.95
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Book Description: Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
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