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Marketing Management (12th Edition) (Marketing Management)
Tags:
Business & Investing / Marketing & Sales / Marketing /
Authors: Kevin Lane Keller - Philip Kotler
Authors: Kevin Lane Keller - Philip Kotler
Edition: 12
Release: 2006-01-01
Publisher: Prentice Hall
Format: Hardcover (816 pages)
ISBN 10: 0131457578
ISBN 13: 9780131457577
MSRP: $166.67
Release: 2006-01-01
Publisher: Prentice Hall
Format: Hardcover (816 pages)
ISBN 10: 0131457578
ISBN 13: 9780131457577
MSRP: $166.67
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Book Description
Marketing Management by Kotler and Keller continues to be the best-selling Marketing Management textbook. The authors, Kotler and Kesler, continue to deliver its promise to be the first to reflect changes in marketing theory and practice.
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