The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Tags: Business & Investing / Marketing & Sales / Public Relations / Computers & Internet / Business & Culture / Web Marketing
Author: David Meerman Scott

Edition: Hardcover
Release: 2007-06-04
Publisher: Wiley
Format: Hardcover (304 pages)
ISBN 10: 0470113456
ISBN 13: 9780470113455
MSRP: $24.95

Sell This Book

Set a Price Alert

Add to My Bookbag

Average Rating:

Featured Bookstores

Book Description

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Please wait for a few seconds while we obtain prices from our merchants

Seller Comments Merchant Details Online Coupons

Summary of Lowest Prices
Seller	Condition	Price	Shipping	Details	Total
	Rental	$8.37	$0.99		$9.36	View All Rental
	Used	$11.99	$3.99		$15.98	View All Used
	New	$12.66	$3.99		$16.65	View All New

Used Books
Seller	Price	Shipping	Details	Availability	Total
	$11.99	$3.99		Ships 2-3 days	$15.98
	$13.15	$3.99		Ready to ship	$17.14
^* ^*	$14.82	$3.60		Ships 2-3 days	$18.42
	$13.75	$4.99		Ready to ship	$18.74
	$15.55	$3.95		Ready to ship	$19.50
	$18.60	$3.89		Ready to ship	$22.49
	$36.61	$3.65		Ships 3 Days or More	$40.26
Biblio.com	$38.99	$3.97		Ships 2-3 days	$42.96

New Books
Seller	Price	Shipping	Details	Availability	Total
	$12.66	$3.99		Ships 3 Days or More	$16.65
	$12.98	$3.99		Ships 2-3 days	$16.97
	$16.36	$0.99		Ready to ship	$17.35
	$13.47	$3.99		Ready to ship	$17.46
Alibris.com	$13.76	$3.99		Ships 2-3 days	$17.75
	$14.67	$3.96		In Stock	$18.63
	$15.49	$3.95		Ready to ship	$19.44
	$19.48	Free		Ready to ship	$19.48
	$16.47	$3.99		Ready to ship	$20.46
Biblio.com	$16.50	$3.97		Ships 2-3 days	$20.47
	$17.96	$3.99		Ready to ship	$21.95
	$18.71	$3.65		Ships 3 Days or More	$22.36
	$18.49	$3.97		Ships 2-3 days	$22.46
	$19.07	$3.97		Ships 2-3 days	$23.04
	$19.46	$3.97		Ships 2-3 days	$23.43
	$19.96	$3.99		Ready to ship	$23.95
PowellsBooks.com	$24.95	$3.50		Ships 2-3 days	$28.45
	$37.10	$3.97		Ships 3 Days or More	$41.07
See 8 More New Titles >>

Book Rental
Seller	Price	Shipping	Details	Availability	Total
	$8.37	$0.99		Ready to ship	$9.36