The reputation of an organization influence who we buy from, work for, supply to and invest in. In today s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. The third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management. It features new sections on the rise of the socially conscious consumer and the new non-government world order as well as the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games and Coca-Cola s launch of Dasani water, and issue management models from organizations such as Diamler-Chrysler, management agenda moves and yet how slowly businesses learn. Written in a practical, lucid and easy-to-follow style, Risk Issues and Crisis Management shows how issues and crises can be handled successfully and effectively with minimum damage and disruption.