ISBN 9780205359523 | 0205359523 Textbooks - "Persuasion Social Influence and Compliance Gaining 2nd Edition" by Robert H Gass John S Seiter Gass John S Robert H Gass John S Seiter Robert Seiter

Authors: Robert H. Gass - John S. Seiter - Gass - John S. - Robert H. Gass; John S. Seiter - Robert…
ISBN 10: 0205359523
ISBN 13: 9780205359523
Edition: 2
Release: September 10, 2002
Format: Paperback (416 pages)
List Price: $75.80
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List Price: $75.80

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Book Description:
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.

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Persuasion, Social Influence, and Compliance Gaining (2nd Edition)