Persuasion: Social Influence and Compliance Gaining (3rd Edition)

• Authors: Robert H. Gass - John S. Seiter - Gass - John S. - Robert H.; Seiter
• ISBN 10: 0205462162
• ISBN 13: 9780205462162
• Edition: 3rd
• Release: June 21, 2006
• Format: Paperback (400 pages)
• List Price: $84.00
• More Details
  
  

  List Price: $84.00

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  Book Description:
  Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.

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