Pricing Photography: The Complete Guide to Assignment and Stock Prices (Fourth Edition)

• Authors: Michal Heron - David MacTavish
• ISBN 10: 1581158882
• ISBN 13: 9781581158885
• Edition: Fourth Edition
• Release: January 2, 2013
• Format: Paperback (160 pages)
• List Price: $29.95
• More Details
  
  

  List Price: $29.95

  Tags: Arts & Photography, Photography, Professional,

  Book Description:
  An invaluable guide to the business of professional photography.Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

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