From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

• Author: Gordon Bethune
• ISBN 10: 0471356522
• ISBN 13: 9780471356523
• Edition: 1
• Release: August 16, 1999
• Format: Paperback (304 pages)
• List Price: $27.95
• More Details
  
  

  List Price: $27.95

  Tags: Biographies & Memoirs,

  Book Description:
  The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business WeekFrom Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-ConstitutionFrom Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-IntelligencerAll of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

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