(Applause Books). "[A] highly entertaining showbiz memoir . . . The shows were fantastic." The Washington Post "We laughed and we cried at Cy Feuer's wonderfully warm, brash, and colorful memoir of his life in the New York theater and happily recommend it to anyone who has ever been to a Broadway musical. . ." Mel Brooks & Thomas Meehan. This is the rags to riches story of Cy Feuer, who, after becoming the executive officer of the Air Corps film division in World War II, teamed up with the late Ernie Martin to become a legendary Broadway musical producer. Their first hit was Where's Charley? in 1948 featuring Ray Bolger. Next up was the smash Guys and Dolls , which enabled them to hire Cole Porter for their next show, Can-Can . Feuer signed 17-year-old Julie Andrews for her Broadway debut in The Boyfriend , another hit. He hit the bulls-eye one more time with How to Succeed in Business Without Really Trying , his third collaboration with composer Frank Loesser. The first five musicals Feuer and Martin produced were hits, and at one point, all were running simultaneously on Broadway. He would later go to battle with Bob Fosse as producer of the acclaimed 1973 film version of Cabaret .