David Novakâ€“one of todayâ€™s most engaging, unconventional, and successful business leadersâ€“lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of one day becoming a creative director. Instead, he became head of the worldâ€™s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachersâ€“experience. His ideas built an entire culture around reward and recognitionâ€“getting everyone from division presidents to dish washers to buy into recognizing the achievements of othersâ€“and are studied in great detail by other companies. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a company of nearly one million people; and always staying true to yourself.Whether you are the CEO of a global conglomerate or a budding entrepreneur, David Novakâ€™s street-smart wisdom will help you get where you want to go.