Richard Branson is one of the world's most successful entrepreneurs and possibly its most successful public relations man. Whether he's promoting bands such as the Sex Pistols, breaking the speed record for crossing the Atlantic by boat, traversing the Pacific in a hot-air balloon, or cracking a monopoly on condoms in the UK, Branson cultivates his public image relentlessly: hip, charming, casual, open-minded, nice, fun. But behind the dazzling smile, practical jockes, and notorious spontaneity, there is another Richard Branson — shrewd, calculating businessman, relentless negotiator, almost compulsively daring risk taker.Based on interviews with Branson himself, his key advisors, his partners, friends, and enemies — and drawing on secret documents, letters, and court papers — this book reveals the compelling history of both a business empire and the man at its center. Richard Branson: Virgin King is the first fully independent, unauthorized account of one of the greatest success stories of our time.About the AuthorTim Jackson is the author of Inside Intel: Andy Grove and the Rise of the World's Most Powerful Chip Company. Formerly on the staff of the Economist, he now writes a column for the London Financial Times. He lives in London.
Biographies-Memoirs, Professionals-Academics, Business,