The Words to Live By calendar features the best-selling designs from Primitives by Kathy. With their straightforward yet sophisticated design, the simple sayings on these vintage-looking signs support a broad range of appeal. We've chosen the best of Kathy's designs to encourage and inspire you with understated elegance. Kathy Phillips worked in her moms gift shop for 10 years, gaining insight into what consumers wanted, and observing successful marketing techniques. This experience fueled her with the vision of the kind of product she wanted to create and how to sell it. Her single product went straight to the top of the charts Primitives by Kathy was born!