Market feedback tells us that relevance of the material covered, clarity, pacing and even a bit of “show and tell” will draw students into the text and provide the motivation to learn economics. Frank and Bernanke, Principles of Microeconomics, Second Canadian Edition , addresses these needs by focusing on the following: • Active learning approach: New concepts are introduced by means of simple examples, usually numerical, which are developed step-by-step in the text. Many examples are followed by exercises that allow students to test their understanding. The worked examples (the show and tell) put the theory into practice. • Economics reflects the real world: Through the Economic Naturalist feature (mini-cases), students are encouraged to become economic naturalists who employ basic economic principles to understand and explain what they see around them. These examples show students the relevance of economics to their world. • Core Principles: A set of six core principles are integrated throughout the text to ensure that students develop a strong understanding of these core economic ideas. • Accessible text with electronic support: The Online Learning Centre provides faculty and students with a comprehensive set of resources to engage students in the study of economics.