The aim of this text is to clarify the design process and explain to non-designers how to define problems, find the right designer, negotiate fees and communicate ideas. Three step-by-step projects - the design of stationery, a brochure and a newsletter - are provided in order to bring the design process to life. A basic guide to typography and printing has been included, as well as an overview of who does what within the graphic design industry. There are also comments from both clients and designers about their working experiences. The text should appeal to a wide range of professionals, from editors to business management.