This thorough revision of Babbie's standard-setting book for the course offers students a comprehensive, straightforward introduction to the field of research methods as practiced by sociologists and other social scientists. Emphasizing the importance of the research process, the book shows students how social scientists design research studies, introduces the variety of observation modes used by sociologists, and covers the "how-tos" and "whys" of social research methods. Students learn how to conduct various types of research, when it is appropriate to use each method, and how to analyze qualitative and quantitative data using the Elaboration Model. The 10th edition provides students with the necessary tools for understanding social research methods and for applying these concepts both inside and outside the classroom--as researchers and as consumers of research. Retaining the authoritative coverage of the research process that has made the book a best-seller, the new edition is more student-friendly than ever. The new edition features a completely new chapter on reading and writing social research, a streamlined organization, a new running glossary, and a new Research Writing and Chapter Tutorial CD-ROM that not only helps students every step of the way in writing research papers, but also links to chapter by chapter online tutorials that will help them master the concepts and techniques of the course.