ISBN 9780070171466 | 0070171467 Textbooks - "Marketing Strategy A Decision&Focused Approach" by Orville C Walker Mullins Orville C Jr Walker John Walker Orville C Boyd Jr Harper W

Authors: Orville C. Walker - Mullins - Orville C., Jr. Walker - John; Walker - Orville C.; Boyd - J…
ISBN 10: 0070171467
ISBN 13: 9780070171466
Edition: 7th Revised edition
Release: March 1, 2010
Format: Paperback (384 pages)
List Price: Unknown
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Book Description:
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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Marketing Strategy: A Decision-Focused Approach