ISBN 9780071267762 | 007126776X Textbooks - "Marketing Management A Strategic Decision&Making Approach" by Boyd John W John Walker Mullins John Walker Orville C Jr Harper W Mullins

Authors: Boyd - John W. (John Walker) Mullins - John; Walker - Orville C. - Jr. Harper W; Mullins
ISBN 10: 007126776X
ISBN 13: 9780071267762
Edition: 7th Revised edition
Release: April 1, 2010
Format: Paperback (560 pages)
List Price: Unknown
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Book Description:
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

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Marketing Management: A Strategic Decision-Making Approach