ISBN 9780073530031 | 0073530034 Textbooks - "Contemporary Advertising" by Christian William Arens William F Arens Arens Christian Arens Michael Weigold WilliamWeigold MichaelArens William F Weigold Michael F and Arens

Authors: Christian - William Arens - William F. Arens - Arens - Christian Arens - Michael Weigold -…
ISBN 10: 0073530034
ISBN 13: 9780073530031
Edition: 13
Release: January 15, 2010
Format: Loose Leaf (736 pages)
List Price: Unknown
More Details

Tags: Books, Subjects,

Book Description:
CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Filter By Condition

Used
New
Rental
eBooks
International
Local Options

Search By Location

Rental Term

Show Prices

Apply Coupons
Apply Sales Tax (estimate)

Getting Prices, Please Wait

Loading…

Seller	Condition	Price	Shipping	Total (inc. est. tax)