Principles of Marketing: An Asian Perspective
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- Authors: Chin-Tiong Tan - David K. Tse - Gary Armstrong - Philip Kotler - Siew-Meng Leong - Swee-Hoon Ang
- Edition: 11TH Edition
- Release: 2005-02-28
- Format: Paperback (608 pages)
- ISBN 10: 0131234390
- ISBN 13: 9780131234390
- List Price: $48.00
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- List Price: $48.00
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Book Description: Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.
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