ISBN 9780135053010 | 0135053013 Textbooks - "Consumer Behavior 10th Edition" by Joseph LESLIE Leon Schiffman Leslie Lazar Kanuk Schiffman Leslie Kanuk Leon G Schiffman Leon Schiffman Author Leslie Kanuk Author Leon G Kanuk Leon Kanuk Leon GKanuk Leslie LazarWisenblit Leon G Kanuk Leslie Lazar Wisenblit Joseph COL Leon Schiffman Leslie Kanuk Leon Schiffman Leslie Lazar and Wisenblit Leslie Kanuk Leon Schiffman

Authors: Joseph - LESLIE - Leon Schiffman - Leslie Lazar Kanuk - Schiffman - Leslie Kanuk - Leon G.…
ISBN 10: 0135053013
ISBN 13: 9780135053010
Edition: 10
Release: August 7, 2009
Format: Hardcover (600 pages)
List Price: $173.33
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List Price: $173.33

Tags: Books, Subjects,

Book Description:
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.

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Consumer Behavior (10th Edition)