ISBN 9780136083535 | 0136083536 Textbooks - "Entrepreneurship Successfully Launching New Ventures 3rd Edition" by Bruce R Barringer Duane Ireland Barringer R Duane Bruce RIreland

Authors: Bruce R. Barringer - Duane Ireland - Barringer - R. Duane - Bruce R.;Ireland
ISBN 10: 0136083536
ISBN 13: 9780136083535
Edition: 3
Release: August 1, 2009
Format: Hardcover (608 pages)
List Price: $133.33
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List Price: $133.33

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Book Description:
Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way. Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising For readers interested in starting an entrepreneurial venture in today’s market.

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Entrepreneurship: Successfully Launching New Ventures (3rd Edition)