A must-have guide for all website designers! Beginning with an introduction to color theory, this fully-illustrated manual presents the practicalities of color and color fidelity on the Web. Find out how to use color in a variety of ways that add information, help people navigate a site, and strengthen and reinforce design. Hands-on exercises and instructions explain, in jargon-free language, the role HTML has over controlling color. Explore various file formats and techniques that can optimize download times. Create background color page transitions, add layers as design elements, and play with frames. Adapt existing graphics, do image slicing, and lots more. A final section focuses on various plug-in media--including Flash and Quicktime--that can really make the most of color.