Virtually all effective presentations use from 5 to 85 percent humor. Unfortunately, most business people don't know how, when, where and how much humor to use. Make 'em Laugh: How to Use Humor in Presentations is the only audio system of it's kind that teaches all the tips and tricks the pros use to Make 'em Laugh and Keep 'em Laughing so more ideas, products and services can be sold. This six tape audio cassette album has over 4 1/2 hours of solid information and exact techniques the listeners can implement in their own presentations to WOW their audiences. This program would interest CEOs, executives, business people, speakers, trainers or anyone who must present information in front of a group. The album consists of 4 studio tapes, two live tapes, and a checklist/resource book. Tape number six is Tom's famous audio explanation of 34 ways to use humor WITHOUT telling jokes.