Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

ISBN 10: 1419312723
ISBN 13: 9781419312724
Authors: Clayton M. Christensen - Erik A. Roth - Scott D. Anthony
Edition: Recorded Books
Release: 2004-01-01
Format: Audio CD
Tags: Books, Subjects,

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Book Description: This book argues that it is possible to predict which companies will win and which will lose in a specific situationand provides a practical framework for doing so. Most books on innovationincluding Christensens previous two booksapproached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an outside-in perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

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