Book Description: Change can be difficult for any manager or leader. How do you initiate a change effort? How do make it work? What are the pitfalls? How can you succeed? These are some of the questions that John has addressed in Transform Your Organization, a new DVD designed for use by any manager, team leader, or senior leader who is embarking on a change effort. In Transform Your Organization, John Kotter walks you through each of his 8 Steps of Change, providing strategies and tips to help you avoid potential problems. The Eight Step Process: 1. Increase Urgency 2. Build the Guiding Team 3. Get the Vision Right 4. Communicate for Buy-In 5. Empower Action 6. Create Short-Term Wins 7. Don't Let Up 8. Make Change Stick The program is designed to be easy to use as a great reference tool and personal resource to help you succeed in your next change effort.