Purple Cow: Transform Your Business by Being Remarkable

• Author: Seth Godin
• ISBN 10: 014101640X
• ISBN 13: 9780141016405
• Release: July 1, 2007
• Format: Paperback (160 pages)
• List Price: $14.45
• More Details
  
  

  List Price: $14.45

  Tags: Business & Investing,

  Book Description:
  You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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