The New How to Advertise: Expanded and Updated With New Chapters and Materials for Advertising in the '90s

• Authors: Kenneth Roman - Roman - Jane Maas - Jane - Kenneth; Maas
• ISBN 10: 0312077890
• ISBN 13: 9780312077891
• Edition: Rev Sub
• Format: Hardcover (193 pages)
• List Price: $21.95
• More Details
  
  

  List Price: $21.95

  Tags: Business & Investing,

  Book Description:
  An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase in importance, and more.

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