The Design of Everyday Things
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Tags:
Business & Investing / Arts & Photography / Design & Decorative Arts / Graphic Design / Health, Mind & Body / Psychology & Counseling
- Author: Donald A. Norman
- Edition: Paperback
- Release: 0000-00-00
- Format: Paperback (272 pages)
- ISBN 10: 0465067107
- ISBN 13: 9780465067107
- List Price: $16.95
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Book Description: First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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