In less than a decade, DC Shoes became an action sports icon. In 1994, Ken Block, Damon Way, & Clay Blehm, the cofounders of DC Shoes, revolutionized skateboarding shoes & clothing by incorporating innovative technology & style into their designs. They held true to a vision that changed action sports products & marketing forever. DC s pioneering attitude was sought out & shared by like-minded athletes, & the DC Shoes team was formed. These once-overlooked & misunderstood superstars are among the most talented & driven pro s. & amateurs in their fields. In this photographic tribute, DC salutes its team members & their achievements, in sports such as skateboarding, BMX, snow-boarding, surfing, & motocross. 100s of color photos.
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