The Complete Guide to Marketing Your Law Practice
- ISBN 10: 1570737401
- ISBN 13: 9781570737404
- Authors: Hollis Hatfield Weishar - James Durham
- Edition: Paperback
- Release: 2001-04-01
- Format: Paperback (229 pages)
- List Price: $89.95
- Tags: Business & Investing, Law, General, Law Practice, Law Office Education, Law Office Marketing & Advertising
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Book Description: Beyond excellent legal skills, a successful law firm needs effective marketing approaches and sound business development. Packed with practical ideas, outlines, strategies, sample worksheets, and marketing plans, this business guide will help any law firm establish winning marketing techniques. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. Also discussed are budgets, marketing retreats, client-focused newsletters, Web marketing, public speaking, and training techniques.
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