Business Anthropology

• Author: Ann T. Jordan
• ISBN 10: 157766213X
• ISBN 13: 9781577662136
• Release: November 1, 2002
• Format: Paperback (144 pages)
• List Price: $14.50
• More Details
  
  

  List Price: $14.50

  Tags: Business & Investing,

  Book Description:
  Advances in technology open the doors for business expansion and facilitate the creation of complex organizations. It is in this world that anthropological techniques play a distinctive role. Business anthropologists tap various sources of information by getting to know the people within the organization. They take a "holistic" approach, see old realities in new ways, and understand the value of diverse groups, doing their work in both for-profit and nonprofit organizations. This cutting-edge text first familiarizes readers with anthropological methods. It then presents real-world examples of how these methods have been used in business organizations to analyze various phenomena, including consumer behavior, marketing, product design, organizational change, globalization, and diversity. Readers who wish to learn about highly effective ways to guide organizations in a competitive world will find Business Anthropology to be down-to-earth, on target, and immeasurably valuable.

Filter By Condition

  Used
  New
  Rental
  eBooks
  International
  Local Options

Search By Location

Rental Term

Summer Quarter Semester

Show Prices

Lower to higher Higher to Lower

  Apply Coupons
  Apply Sales Tax (estimate)

Add To My Bookbag Tweet Alert Sell Donate Contact Us

• Home
• Buy Textbooks
• Rent Textbooks
• Sell Textbooks
• New & Used Rental Buyback

Bookbag () | College Textbooks

• • Buy Cheap Textbooks
  • Sell Used Textbooks
  • Browse Textbooks
  • Textbook Information
  • Donate Your Books
• • My Bookbag
  • My Account
  • Price Alerts
  • Track Order
  • Help
• • SmartPhone Apps
  • Bookmark Us
  • Tell A Friend
  • Campus Bookstore Directory
• • Textbook Blog
  • Mobile & Local
  • Press
  • Affiliates
  • Feedback

Content Copyright © 1999-2013 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map