Giants of Enterprise: Seven Business Innovators and the Empires They Built

• Authors: Richard S. Tedlow - Richard S. - Tedlow
• ISBN 10: 0066620368
• ISBN 13: 9780066620367
• Edition: Reprint
• Release: July 1, 2003
• Format: Paperback (528 pages)
• List Price: $17.99
• More Details
  
  

  List Price: $17.99

  Tags: Business & Investing, Biography & History, Company Profiles,

  Book Description:
  Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.

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