The Quest for Indentity: Corporate Identity Strategies, Methods and Examples

• Authors: Schmidt - Chris - Klaus - and Ludlow
• ISBN 10: 0304334111
• ISBN 13: 9780304334117
• Format: Hardcover (206 pages)
• List Price: $45.00
• More Details
  
  

  List Price: $45.00

  Tags: Business & Investing, Biography & History, Company Profiles,

  Book Description:
  Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies. Describing the conditions for critical success, the authors consider corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and design. High-profile case studies include McDonalds, Ford and London Underground.

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