The revolutionary thinking behind Honda of America's record success and how to apply it to any company.Honda of America is setting the new benchmark for organizational development, product innovation, and customer focus. In Powered by Honda managers--for the first time--get the full story behind Honda America's meteoric rise from a struggling Japanese transplant to an American automotive giant. The authors detail the evolution of Honda's unique supply-based excellence program which entails developing and nurturing suppliers to greatness rather than merely leveraging existing ones. These Honda insiders extract valuable lessons and provide practical guidelines for applying the techniques to virtually any type of organization.* Co-authored by Honda of America executive team insiders responsible for implementing Honda's culture-based purchasing and product excellence program.DAVE NELSON (Marysville, Ohio) is Senior Vice President of Purchasing and Corporate Affairs for Honda of America and the President of the National Association of Purchasing Management. RICK MAYO (Marysville, Ohio) is a veteran Honda of America associate who helped design and implement Honda's award-winning BP/BQ program. PATRICIA MOODY (Manchester-by-the-Sea, Massachusetts) is a manufacturing management consultant and editor of Target Magazine, the journal of the AME.