Arm your students with the knowledge necessary to survive in a consumer's market. Bring the real world of consumer economics into your classroom. South-Western joins you in wanting to help your students become aware of the consumer world. Engaging activities and projects allow your students to practice their new-found knowledge in the classroom before putting it to use. This dynamic new text has exciting features, engaging lessons, and multimedia ancillaries to help economic, consumer, and personal finance concepts come to life for your students.