ISBN 9780875846514 | 0875846513 Textbooks - "The Balanced Scorecard Translating Strategy into Action" by Kaplan Robert S Kaplan David P Norton Robert Steven Kaplan Robert SNorton David P Robert S Norton Robert Steven and Norton

Authors: Kaplan - Robert S. Kaplan - David P. Norton - Robert Steven Kaplan - Robert S.;Norton - Da…
ISBN 10: 0875846513
ISBN 13: 9780875846514
Edition: 1
Release: September 1, 1996
Format: Hardcover (336 pages)
List Price: $35.00
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List Price: $35.00

Tags: Business & Investing, Economics,

Book Description:
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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The Balanced Scorecard: Translating Strategy into Action