Brand Planning for the Pharmaceutical Industry

• Author: Janice Maclennan
• ISBN 10: 0566085208
• ISBN 13: 9780566085208
• Release: May 23, 2013
• Format: Paperback (160 pages)
• List Price: $200.00
• More Details
  
  

  List Price: $200.00

  Tags: Business & Investing, Economics, Commercial Policy,

  Book Description:
  Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.

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