Understanding Global Cultures: Metaphorical Journeys Through 28 Nations, Clusters of Nations, and Continents

• Author: Martin J. Gannon
• ISBN 10: 0761929800
• ISBN 13: 9780761929802
• Edition: 3rd
• Release: December 15, 2003
• Format: Paperback (480 pages)
• List Price: $59.95
• More Details
  
  

  List Price: $59.95

  Tags: Business & Investing, Economics, International,

  Book Description:
  Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. New cultural metaphors include: The Canadian Backpack and Flag; The Danish Christmas Lunch; French Wine; China's Great Wall and Cross-cultural Paradox; The Singapore Hawker Centers; Australian Outdoor Recreational Activities; and The Sub Saharan Bush Taxi. There is now a Web site that the instructor can use to obtain over 100 concepts, applications, and exercises that serve to enrich the learning experience associated with the third edition. It is tailored specifically to the Third Edition. Go to: ww.csusm.edu/mgannon

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