ISBN 9780071221207 | 0071221204 Textbooks - "Managerial Economics" by Thomas Christopher R Thomas MAURICE Christopher R Thomas and S Charles Maurice Christopher R Thomas and S Charles Maurice

Authors: Thomas - Christopher R. Thomas - MAURICE - Christopher R Thomas and S. Charles Maurice - C…
ISBN 10: 0071221204
ISBN 13: 9780071221207
Edition: 10th Revised edition
Release: January 1, 2011
Format: Paperback (768 pages)
List Price: Unknown
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Tags: Business & Investing, Economics, Microeconomics,

Book Description:
The goal of Thomas and Maurice's "Managerial Economics" has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. "Managerial Economics" has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organisation, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

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Managerial Economics