The biodiversity crisis -- the extinction of thousands of species of plants and animals -- is not just a faraway problem for scientists to solve. Instead, the crisis is as close as our backyards, our gardens, and our refrigerator shelves. This engaging, practical guide inspires average Americans to wield their consumer power in favor of protecting the world's plant and animal species.Environmentalist activist Martin Teitel offers compelling evidence that by slightly modifying how we shop, eat, and garden, we can collectively influence the operating decisions of today's corporate agribusiness and help preserve our precious genetic resources. Teitel offers strategies so simple that they require no significant lifestyle change or expense.
Business-Money, Marketing-Sales, Consumer-Behavior,