In this comprehensive volume filled with energy marketing information, energy specialist Denise Warkenstin details the open markets, wholesale and retail wheeling, the alignment of the electric power industry with the natural gas industry, and offers ways to manage risk in the market. Readers will learn: (a) What energy marketing is and how it differs from both power marketing and brokering. (b) How the past has shaped the current path of the electric power and natural gas industries. (c) How electricity deregulation will affect natural gas. (d) What the Federal Energy Regulatory Commission's adoption of FERC Orders 888 and 889 mean for the industry. (e) How alliances and marketing relationships have emerged within the electric utility industry and in the natural gas industry. (f) How to manage and control risk in a competitive atmosphere.