Book Description: This book enables you to plan, cost, negotiate, and execute favorable warranty contracts. Whether you're the supplier offering a warranty or the customer receiving it, knowing its potential costs and benefits can prove crucial to your bottom line. Written by a well-known warranty authority, James R. Brennan's "Warranties: Planning, Analysis, and Implementation" demonstrates how to develop and negotiate credible, mutually-beneficial warranties to satisfy today's commercial and government customers alike. Establishing the criteria for a good warranty, it draws on real-world case examples to illustrate basic warranty: principles; risks; requirements; tradeoffs; costing; negotiating; administration; planning/management; and more.