Cases in Electronic Commerce

• Authors: Peter - Wade - Scott L. Schneberger - Michael Wade - Michael Parent - Peter Newson - Sidne…
• ISBN 10: 0072375167
• ISBN 13: 9780072375169
• Release: November 19, 1999
• Format: Paperback (480 pages)
• List Price: $85.60
• More Details
  
  

  List Price: $85.60

  Tags: Business & Investing, General,

  Book Description:
  This collection of case studies centres around a real-world company. Its managerial approach enables a full understanding of the strategic, tactical and operational challenges faced when launching an e-commerce-based company.

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