Cases in Electronic Commerce

• Authors: Sid Huff - Huff - Sid L Huff - Michael; Schneberger - Sid L.: Wade - Scott L
• ISBN 10: 0072457317
• ISBN 13: 9780072457315
• Edition: 2
• Release: August 6, 2001
• Format: Paperback (480 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, General,

  Book Description:
  Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. . .

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