The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

• Author: David Arnold
• ISBN 10: 013047066X
• ISBN 13: 9780130470669
• Edition: 1
• Release: August 10, 2003
• Format: Paperback (256 pages)
• List Price: $26.95
• More Details
  
  

  List Price: $26.95

  Tags: Business & Investing, General,

  Book Description:
  Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, The Mirage of Global Markets shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.

Filter By Condition

  Used
  New
  Rental
  eBooks
  International
  Local Options

Search By Location

Rental Term

Summer Quarter Semester

Show Prices

Lower to higher Higher to Lower

  Apply Coupons
  Apply Sales Tax (estimate)

Add To My Bookbag Tweet Alert Sell Donate Contact Us

• Home
• Buy Textbooks
• Rent Textbooks
• Sell Textbooks
• New & Used Rental Buyback

Bookbag () | College Textbooks

• • Buy Cheap Textbooks
  • Sell Used Textbooks
  • Browse Textbooks
  • Textbook Information
  • Donate Your Books
• • My Bookbag
  • My Account
  • Price Alerts
  • Track Order
  • Help
• • SmartPhone Apps
  • Bookmark Us
  • Tell A Friend
  • Campus Bookstore Directory
• • Textbook Blog
  • Mobile & Local
  • Press
  • Affiliates
  • Feedback

Content Copyright © 1999-2013 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map