How often have we heard: "You can do anything once you set your mind to it," or "It's all in the way you look at it." This book helps readers unleash the straitjacket of your current thinking and unleash your potential with powerful new mental models so you can do the seemingly impossible! Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions...and how they create both limits and opportunities. Next, they show how to keep your models relevant and fresh. You'll learn how to develop new ways of seeing; when to change to a new model; how to swap amongst a portfolio of models; how to "zoom in and out" to understand complex environments; and how to do "mind RD" -- improving your models through constant experimentation. Wind and Crook tell why it's so hard to change mental models, and offer practical strategies for dismantling the "hardened missile silos" that are your old and obsolete models. Finally, they show how to access models quickly through intuition, and help you assess the effectiveness of any mental model.With profiles on Howard Schultz, Oprah Winfrey and Andy Grove the authors provide real examples of their ideas in action. Simply put, this is the first "hands-on" guide to enhancing your mental models: the key to breakthrough success in business -- and in life.