Todayâ€™s best companies get it. From CostcoÂ® to Commerce Bank, Wegmans to Whole FoodsÂ®: theyâ€™re becoming the ultimate value creators. Theyâ€™re generating every form of value that matters: emotional, experiential, social, and financial. And theyâ€™re doing it for all their stakeholders. Not because itâ€™s â€śpolitically correctâ€ť: because itâ€™s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom â€śloyaltyâ€ť isnâ€™t just real: itâ€™s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. Youâ€™ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be greatâ€”truly greatâ€”this is your blueprint. Â Weâ€™re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, todayâ€™s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social valueâ€“not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. Itâ€™s not about â€ścorporate social responsibilityâ€ť: itâ€™s about building companies that can sustain success in a radically new era. Itâ€™s about great companies like IDEO and IKEAÂ®, Commerce Bank and CostcoÂ®, Wegmans and Whole FoodsÂ®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. Â This book is about gaining â€śshare of heart,â€ť not just share of wallet. Itâ€™s about aligning stakeholdersâ€™ interests, not just juggling them. Itâ€™s about building companies that leave the world a better place. Most of all, itâ€™s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Business & Investing, General,