Handbook of Consumer Behavior

• Authors: Thomas S. Robertson - Harold H. Kassarjian
• ISBN 10: 0133727491
• ISBN 13: 9780133727494
• Release: May 22, 1990
• Format: Hardcover (640 pages)
• List Price: $105.00
• More Details
  
  

  List Price: $105.00

  Tags: Business & Investing, General,

  Book Description:
  Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, affect, and the effects of mass communications upon consumers. Over 30 well-known experts to the field contribute their latest psychological and sociological research findings.

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