Business is a human endeavor, where every decision and action has a personal result for all individuals involved. The primary focus of this book is on American business values, but it also examines how those values are influencing people throughout the world, and how American values are, in turn, being influenced by other people. The book helps students to formulate their own values and goals. It challenges them to examine problems and to be aware of biases. It provides the tools to make informed ethical judgments and tells them what is required to form good moral habits and character. The sixth edition adds new elements that discuss the changing values of industrialized nations and detail the interaction between the values of an employer and employee. Chapters have been updated and rewritten to reflect the latest research and newest trends. FREE MARKETS NEEDS ETHICAL NORMS; MORAL MATURITY; ETHICS IN BUSINESS; HISTORY OF BUSINESS VALUES; FACTORIES, IMMIGRANTS AND WEALTH; CRITICS OF CAPITALISM; PERSONAL VALUES AND THE FIRM; LEADERS, TRUST AND WATCHDOGS; GLOBALIZATION’S IMPACT ON AMERICAN VALUES; FUTURE BUSINESS VALUES AND SUSTAINABILITY MARKET: Business can be an engine for more than financial profit. It can change people’s lives. When students and businessmen understand how their decisions ripple out into the world, they can make informed ethical judgments and form good moral habits that align their personal and professional values and goals.