Naked Consumer: How Our Private Lives Become Public Commodities
- ISBN 10: 0140233032
- ISBN 13: 9780140233032
- Author: Erik Larson
- Edition: Paperback
- Release: 1994-02-01
- Format: Paperback (288 pages)
- List Price: $16.00
- Tags: Business & Investing, General, General AAS, Marketing & Sales, Marketing,
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Book Description: Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
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